Education, partnerships, entertaining, engaging etc.

The COVID-19 lockdown created challenges for all of us, but we didn't let it stop us from creating meaningful value for Smart and many of its partners and clients. Along with many in the adtech and media industry, the last-minute cancelation of the 2020 Cannes Lions International Festival of Creativity was a lost opportunity for the entire industry to connect. Losing one of Smart's tentpole events, meant we had to adapt and respond quickly AND creatively. 

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The Smart marketing team immediately shifted gears and planned a collaborative program to deliver value to Smart's business teams AND our trusted partners and clients. As Cannes Lions was always an important branding event for a challenger like Smart, we designed a program that would create PR exposure, a strong adjacency, association, and exposure for Smart by partnering with better-known players.