Michael
Nevins

I help transform businesses by building brands, developing teams, and reimagining internal and external communications to drive strategic outcomes.

WHAT I DO

Rebranding, renaming, repositioning, and story development

Creativity is crucial to strategy in dynamic markets and those ripe for disruption. Successful companies own a POV. They own a problem. They own an idea. They tell a compelling story. I'm experienced in leading repositioning and rebranding projects. Let's discuss your story.

External and internal communications strategy

To be authentic, your internal and external comms need to be tightly aligned and credible. If your employees don't believe, your prospects and clients won't either. Talk to me about best practices for aligning internal and external communications strategies.

Advisory for companies in media, tech, and beyond

My career spans media, technology, and entertainment. I'm currently working with clients in AI-driven music and audio technology. My client, Music.AI, is an AI-powered music and audio platform used by record labels, agencies, music and audio tech firms, and developers. Moises.AI is a leader in music technology, leveraging artificial intelligence to elevate the music experience for artists and producers. Previously I was CMO at Equativ, a global leader in adtech. For over 20 years, I have helped publishers, tech startups, and late-stage companies solve problems and grow their businesses. I enjoy listening, learning, and providing informed, objective thinking and solutions to the equation.

Product & service launch strategy

It's not about WHAT. It's about WHY.
Whether New products or old, it's critical to begin above the features, advantages, and benefits. Tell a compelling story, not your feature list. Let's work together on the story that matters to buyers.

Public speaking, master of ceremonies, panel moderation, group facilitation, thought leadership content

Over the years, I've been fortunate to have had many opportunities to engage audiences of all sizes and in various contexts. As a comms pro, I've also coached CEOs on content development, public speaking, and speaking to the media. I write content, speak at events, and facilitate compelling conversations. Let's discuss how I can help you and your teams make the most of these opportunities.

Who ME?

What I believe:

Creativity is key to strategy in dynamic markets and those ripe for disruption. Own a POV. Own a problem. Own an idea. Tell a compelling story.

High-performing companies stake out a distinct, ownable, and memorable point of view. If you’re talking only about products and features and not about bigger ideas, you’ve already lost. This point of view must be front and center in the brand and the company culture and foundational in internal and external communications. Anything short of that is boring at best and undermining at worst.

My Story:

My career spans media, technology, and entertainment. As a fractional marketing exec, I've served as VP of Marketing & Communications at Music.AI, an AI-driven music and audio technology platform used by record labels, agencies, music and audio tech firms, and developers. the Moises.AI B2C product line is a leader in music technology, leveraging artificial intelligence to elevate the music experience for artists and producers.

I was previously CMO at Equativ, a global leader in adtech. For over twenty years, I have helped publishers, tech startups, and late-stage companies solve problems and grow their businesses. I enjoy listening, learning, and providing informed, objective thinking and solutions to the equation. We acquired three adtech companies (DynAdmic, LiquidM, Nowtilus), recapitalized the company twice with private equity investors, and grew the company’s valuation from €37MM to more than €300MM. Following record growth in 2022, we reached net recurring revenues of $100 million for 2022, achieving year-on-year growth of 30% and tripling revenues over the preceding three years. My team and I led the communications strategy for all the acquisitions and recapitalizations.

I’m proud to have led Equativ’s positioning projects over the years, including a complete rebranding and renaming of the three brands under a single identity unveiled at the Cannes Lions Festival of Advertising in 2022. The rebrand was a critical step in the post-merger integration of the three companies and key to building enterprise value in preparation for the recapitalization.

I’ve also held leadership roles at GroupM (WPP), Spongecell (Acquired by FlashTalking/Mediaocean), Taboola (TBLA), Undertone (Acquired by Perion/PERI), Crisp Media (Acquired by Quotient/QUOT), and Muze (Acquired by Rovi).

After Work:

I'm into technology-enabled creative pursuits. I like making things, writing/producing music, and photography. I also play drums in a rock band based in NYC. Come see us!